高职高专英语系列:英语阅读教程

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《高职高专英语系列:英语阅读教程(第2册)》共两册,分为基础篇和提高篇,主要强调商务背景工作、活动当中相关英语词汇的学习和积累以及阅读技巧的介绍和运用,同时也兼顾涉外活动情境当中的一些相关专业英文词汇的拓展以及通过阅读各类英文资讯来获取商务信息能力的培养。
书    名
高职高专英语系列:英语阅读教程
作    者
安志宏
出版日期
2013年2月1日
语    种
简体中文, 英语
ISBN
9787811352795
品    牌
暨南大学出版社
外文名
English Reading Course 2
出版社
暨南大学出版社
页    数
249页
开    本
16
定    价
33.00

高职高专英语系列:英语阅读教程内容简介

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《高职高专英语系列:英语阅读教程(第2册)》具有相当强的实用性、专业通用性、系统性和适应性,它将在专业建设和人才培养中起着至关重要的作用,同时也将为应用英语学科理论体系的研究与构建以及商务英语学科理论的巩固和发展提供第一手资料。

高职高专英语系列:英语阅读教程图书目录

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The Best International Business Schools
  I. Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A Harvard Business School
  llI. Reading in Depth:
  Passage B Columbia Business School
  IV. Reading Skill Focus:
  Skimming ( 1, 2 )
  V. Extending Reading:
  Forbes
  Corporate Culture
  I. Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A Four Seasons: A True Home Away from Home
  Ill. Reading in Depth:
  Passage B Apple——the Secret of Success
  IV. Reading Skill Focus:
  Scanning
  V. Extending Reading:
  South China Morning Post
  Business Dynamics
  I, Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A Hits at the Box Office Are Creating Retail Blockbusters
  II1. Reading in Depth:
  Passage B Sale of the Barbie Dream
  IV. Reading Skill Focus:
  Recognizing the Questions for Reading Comprehension
  V. Extending Reading:
  Talk About China in English
  Succeed in Job Marketing
  I. Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A Don't Ruin Your Interview
  III. Reading in Depth:
  Passage B Qualities Employer Seek
  IV. Reading Skill Focus:
  
  V. Extending Reading:
  English Salon
  Enjoy Your Work
  I. Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A How to Get Happiness in Ordinary Job
  III. Reading in Depth:
  Passage B Why We Can Be Miserable at Work
  IV. Reading Skill Focus:
  
  V. Extending Reading:
  English Square
  TO Be a Successful Businessman
  I. Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A A Marketing Wiz: Ann M. Fudge
  III. Reading in Depth:
  Passage B The 99 Cents Empire
  IV. Reading Skill Focus:
  V. Extending Reading:
  Reader' s Digest
  Team Spirit
  I. Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A The Power of Teamwork
  III. Reading in Depth:
  Passage B Seven Steps in Teamwork
  IV. Reading Skill Focus:
  应用文阅读理解技巧 ( 1 )
  V. Extending Reading:
  New Oriental English
  Leadership
  I. Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A Lee Scott
  III. Reading in Depth:
  Passage B How to Be a Good Leader
  IV. Reading Skill Focus:
  应用文阅读理解技巧(2)
  V. Extending Reading:
  Shenzhen Daily
  Business Responsibility and Ethics
  I. Lead—in:
  Picture Talking
  II. Comprehensive Reading:
  Passage A Nestle Milk Scandal
  III. Reading in Depth:
  Passage B China Arrests Thousands in Food Safety Crackdown
  IV. Reading Skill Focus:
  全国国际商务英语考试(一级)阅读应考知道( 1 )
  V. Extending Reading:
  Beijing Review
  Investment
  I. Lead—in:
  Picture Ta]king
  II. Comprehensive Reading:
  Passage A Is Housing a Bad Investment?
  III. Reading in Depth:
  Passage B Is Gold Investment Really Safe?
  IV. Reading Skill Focus:
  全国国际商务英语考试(一级)阅读应考指导(2)
  V. Extending Reading:
  English Digest

高职高专英语系列:英语阅读教程编辑推荐

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《高职高专英语系列:英语阅读教程(第1册)》通过精心设计,能够使应用英语和商务英语专业教学更贴近应用和商务工作和生活实际,有效地呈现应用和商务办公场景,同时与相关资格认证相结合,使学生能够掌握切实有用的语言信息,在提高听、说、读、写、译等实际语言运用能力的同时,顺利通过国家统一资格认证,为学生后续学习、就业、职业技能提升和素质修养等奠定良好的基础。

高职高专英语系列:英语阅读教程目录

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总 序
  编写说明
  Unit1 Giants in Business
  Ⅰ.Lead—in:
  Picture Talking
  Ⅱ. Comprehensive Reading:
  Passage A Bill Gates
  Ⅲ.Reading in Depth:
  Passage B Li Ka—shing
  Ⅳ.Reading Skill Focus:
  Context Clues(1)
  Ⅴ.Extending Reading:
  Rich Parents May Not Mean Rich Kids
  Unit2 Queens of Business Kingdom
  Ⅰ. Lead—in:
  Picture Talking
  Ⅱ.Comprehensive Reading:
  Passage A Mary Kay
  Ⅲ.Reading in Depth:
  Passage B The Most Famous Woman in China:
  Story of Yue—sai Kan
  Ⅳ.Reading Skill Focus:
  Context Clues(2)
  Ⅴ.Extending Reading:
  Ding,20,Strives to Become A Model Boss
  Unit3 Career Planning
  Ⅰ. Lead—in:
  Picture Talking
  Ⅱ.Comprehensive Reading:
  Passage A Kai—fu Lee’s Talk about Career Planning
  Ⅲ.Reading in Depth:
  Passage B Indra Nooyi
  Ⅳ.Reading Skill Focus:
  Context Clues(3)
  Ⅴ.Extending Reading:
  Ma and His Successful Business
  Unit4 Brand Story
  1. Lead—in:
  Picture Talking
  Ⅱ.Comprehensive Reading:
  Passage A Nokia—Connecting People
  Ⅲ.Reading in Depth:
  Passage B Nike—Just Do It
  Ⅳ.Reading Skill Focus:
  Context Clues(4)
  Ⅴ.Extending Reading:
  Do This And You'll be Welcome Anywhere
  Unit5 Fashion Life
  Ⅰ.Lead—in:
  Picture Talking
  Ⅱ.Comprehensive Reading:
  Passage A Chanel—Always Elegant.Always Unique
  Ⅲ.Reading in Depth:
  Passage B Prada—Luxury Kingdom
  Ⅳ.Reading Skill Focus:
  Identifying References
  Ⅴ.Extending Reading:
  Lady Gaga Fashion—There Is Nothing to Be Afraid
  Unit6 Unique Business—running View
  Ⅰ. Lead—in:
  Picture Talking
  Ⅱ.Comprehensive Reading:
  Passage A Zaiwan’s Hot Drink
  ……
  Unit7 Fashion Products
  Unit8 Business Color Psychology
  Unit9 Personal Finance
  Unit10 To Be A Smart Consumer
  Unit11 Business Communication
  Unit12 Business Culture
  参考文献

  
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